First Aid Beauty Holiday Kit packaging is designed every year exclusively for Sephora. Adler Design designed this year's kit around a modern fairy tale concept with the structure mimicking a book. The packaging concept of “The Princess & The Sea” alludes back to FAB's original nautical-themed branding and was built as a large overall bold, graphic pattern that could be broken apart for the smaller supplemental kits.
Designed & Illustrated at Adler Design
Creative Director: Deborah Adler